Valet Living Language
Messaging &
Think about how other brands set themselves apart with vocabularies. At Starbucks, you don’t order a “large” coffee like at every other coffee shop, you order a “venti.” Disney doesn’t have employees working at its world-class parks; it employs “cast members.” That’s because words matter.
Consider how differently you feel about staying at a “motel” versus a “lodge.” Or if you entered a store with a sign that welcomed you in as a “buyer” versus a “guest.” Or why we would employ a “Chief People Officer” instead of “Chief Human Resource Officer. (We’ll give you a hint, our people are so much more than just anonymous “human resources” to be managed)
That’s why Valet Living sets the standard in the industry by using elevated vocabulary that conveys a sense of warmth toward critical audiences and differentiates Valet Living from its competition.
Valet Living
employs “associates”
An “employee” is just a person working for a company. Our associates are so much more than just workers. Associates are the lifeblood of our company and culture.
Valet Living serves
its “clients”
A “customer” is just a person who purchases goods or services. Our clients are so much more than purchasers of our amenities; they are our partners.
Valet Living gives the gift of time to “residents”
Valet Living thinks of residents differently, we give back time by picking up waste and recycling or offering fitness classes they can take from the comfort of their living rooms.
Service Valets make residents happy in their “homes”
There’s a reason there are no signs that say, “There’s no place like this unit.” That’s because no one wants to live in a unit. We all want to live in a place called “home”.
Valet Living is the only full-service amenity provider to multifamily “communities” in the United States.
A “property” is just land or real estate that someone owns. But the communities we serve are so much more vibrant than that! Our clients are communities where people live, work and play.
“The Valet Living Client & Resident Support Center” helps our clients and residents solve problems
Sure, “customer service” is the function, but Valet Living Client Support Center lets our clients and residents know that we genuinely care about their success and satisfaction.
